An international plastic surgery practice, presented with restraint.

Plastic surgery is a field where trust is won or lost long before the first consultation. Dr Androulakakis practises between Athens and London, and the web presence had to carry clinical credibility in both — with restraint, not sales pressure.

A complete visual redesign. New layout, new color palette, new typography — a design system built for a medical brand that lives between two worlds: clinical credibility on one side, the aesthetic standards of an international clientele on the other. Clean structure, restrained color, type chosen to read as calm authority rather than advertising.

Every service, rewritten. The core of the project. We rewrote the content of all sixty-plus treatment pages from scratch — not polished, not lightly edited: rewritten. Each page now explains what the treatment is, who it’s for, and what to expect, in language that respects both medical accuracy and the reader. It’s the difference between a menu of procedures and a body of answers.

Content built for how patients actually search. People don’t search for categories; they search for the specific thing — ρινοπλαστική, biofillers, brow lift. Sixty individually written pages means sixty precise entry points, each one meeting a patient exactly at their question.

A layout that carries the depth. Navigation designed so a very large treatment library stays effortless: three clear worlds (face–neck, breasts, body), every procedure one step away, and the doctor’s story, philosophy and team woven through — because in this field, patients choose the person before the procedure.

A website that finally matches the standard of the practice it represents: designed with restraint, written with care, and deep enough that whatever a patient is considering, the answer is already there — in the doctor’s voice, not a template’s.