Day cruises on the Athenian Riviera, booked online all season.

Wonderful Cruises runs day cruises on the Athenian Riviera, departing from Marina Kallithea in Piraeus. The season is short and the boats either fill or they don’t — which makes the website the busiest member of the crew.

A website designed to sell the day. We designed the site around the customer’s actual decision: which cruise, what’s included, how to book — with the route, the boat, the food and the swimming stops doing the persuading, and a booking path connected to the live reservation system so a ticket is always a few taps away. On mobile above all, because cruise tickets get booked from café tables and hotel beds, not desktops.

Google Ads aimed at the moment of choice. We run their search campaigns targeting travelers planning their Athens days — building the campaign from scratch, managing it through the season, and reporting monthly in plain language: what was spent, what it brought in, where the leads came from, and what we’re changing next. Every direct booking won through search is a ticket that pays no platform commission.

Consultancy where it’s least glamorous and most valuable. A cruise operator’s online presence isn’t one website — it’s a tangle of platform listings, supplier accounts and booking systems that have to agree with each other. We advise Wonderful Cruises across this ecosystem: untangling duplicate platform listings so years of hard-earned customer reviews count in one place, keeping the booking infrastructure connected and coherent, and making sure the technology serves the business instead of confusing it.